The Best of Gwamba Concert held on September 21, 2024, at CIVO Stadium in Lilongwe, Malawi, served as a powerful catalyst for economic growth, like a spark igniting a flame.
As stated in the press release today on Gwamba’s official Facebook page, the event attracted thousands of fans and created more than 1,433 jobs, encompassing roles in security and event management.
Local businesses, including hotels and restaurants, experienced a surge in demand, welcoming about 300 guests and significantly boosting sales, making it a win-win situation for everyone involved. Where there’s a will, there’s a way.
The concert also energized the vendor economy, with over 50 food vendors and 11 merchandise stalls benefiting from the influx of attendees, like bees flocking to a blooming flower.
Transportation services thrived, with around 330 vehicles facilitating travel to and from the event, further increasing employment in that sector.
It truly was a golden opportunity for local entrepreneurs to cash in on the excitement, like striking gold at the end of a rainbow. Opportunities don’t happen, you create them.
Beyond economic benefits, the concert fostered community spirit and cultural pride, providing a platform for local artists to hit the ground running, like a racehorse out of the gate.
Extensive media coverage not only puts Lilongwe on the map as an entertainment hub but also has the potential to pave the way for enhanced tourism and future events.
Overall, the concert showcased how entertainment can drive economic development, job creation, and cultural unity in Malawi, proving that when the community comes together, it can move mountains, because many hands make light work.
