Winning the Fast5 netball series bronze medal was not enough to convince Airtel Malawi to renew their K360 million contract with the Malawi National Netball Team (the Queens) through Netball Association of Malawi (NAM), Malawi24 can reveal.
In a press statement released by the company on Thursday afternoon, the decision to part ways with the Queens is to allow other would-be sponsors to take over the team as well as give room to other sports sectors in the country the chance to equally flourish from Airtel’s support.
“We have now come to the end of the contract and Airtel, believing we have achieved the medium to long term objectives of the sponsorship, will not be renewing the contract.
“We believe leaving on such a high note will pave way for other willing sponsors to support the sport and take it to another level as well as afford other sports sectors in the country the chance to flourish from our support,” reads part of the statement.
According to the company, they are very happy with what the Queens have achieved in the last three years of the deal.
“Our objective was to help make netball flourish and now at the end of these three years, it is satisfying to witness our investment bearing fruits and our objectives achieved not only have our Queens reached their potential by breaking into the top 3 in the World and reclaimed their number 1 spot in Africa, but the overall local sport of netball from the grassroots has advanced to new heights in both skill and quality.
“And so as we exit the K360 million netball sponsorship, we depart with the conviction that we have not only managed to establish a stable foundation for the sport, but have also adequately assisted in raising the quality of the sport of netball both locally and internationally to what it is now including changing the public perception of the sport,” continued the statement.
NAM officials are yet to comment on the development. But the news will come as a blow to NAM who have been complaining of lack of funds to the Queens especially when preparing for international games.
As it is, the Queens have no official sponsors despite being successful in various World Netball tournaments.
Big up airtel
Airtel did its part, and lets thank them for the help… let other company come and do their part.
Airtel is only here to syphone our money and they don’t want to give back to the community
be serious, they hv sponsored the QUEENS and are sponsoring Aitel Raising Star for schools plus airtel money netball! arent they enough?
Out of all those programes the netball team is ythe only one that is making the whole nation proud hence the need for them to continue supporting.
I am an airtel customer n I will really appreciate if they put they profits where thje pride of the nation is.
V
since airtel has decided to dump the queens I have also decided to cut my airtel card and start using other networks
hahaha be serious!
Bad news.
Not really strange, Airtel is loosing ground and their services are becoming poor.
they did not say it will be for life,let others come in also airtel has done its good lovelypart,bravo airtel.
Siyani ma sponsership osapitundulisa,onani za anthu akuvutika,chakudya chosowa,mankhwala opelewera ndiudindo wanu inu ma company akuluakulu kuchitapo kanthu ku makastomala anu,,matimu amalawi satenga zikho taa,or mpira utasiyidwa malawi saluza kanthu mmalo mwake adzapindula chifukwa zithandizo ngati zimenezi zizapita ku umoyo wa anthu,,ganizani mofatsa
Kulakwa
a airtel ndi mbamva, and false promises am not amused
Go to hell with your peanut money chifukwa choti Malawi Quees ikuwina?u alwayz sponser useles Flames kenako inuyo as officials muzikula zimimba kudya ndalama shame on your minister of sports wil help our queens team
economic global crisis…..
Vuto ndima CEO akumalawiko
The headline is exaggerated …. its not dumping, its the end of their sponsorship contract ….. lets be proffessional wen reporting guys.
kungot ndalama zayamba kuwathera asapeze ponamizila apa,,,ikanakhala flames ndizoveka
Bravo! Airtel you’ve done ur part, ena alowe. Many thanks to Airtel
But why pliz mmmmmm very sad
Are you an Entrepreneur or maybe you are planning to become one, then read this: https://www.academia.edu/29905562/The_Five_Us_of_becoming_an_Entrepreneur.docx
No smoke without fire – chiripochiripo.
Let’s Learn To Use Civilized Language!!! I Believe That Airtel Have Made Their Contribution!!! Let’s Commend Them- More So Considering The Realities Of A Harsh Economic Enviroment That Is Choking Industry In Malawi!!! Let Other Players Come In And Build On The Strong Foundation Airtel Has Left With The Queens!!!
This is not dumping only that contract yatha
Nzosadabwitsa zinayamba ndi standard bank kusiya kupanga sponser fam cup kenaka carlsberg yasiya kupanga sponser the flames panopa airtel yasiya kuchita sponser ma queens next a tnm asiyanso paja contract ikutha chaka chamawa cha 2017.apa pakufunika ku user plan B.
Already planned
Chitukuko pasogolo xinaxi pambuyo mpaka 2000 note kwacha wagwa power uyuh big up airtel,osati company yigwe cuz of soccer.Ask max bullets cuz samapndula anazicya za mpila asaaaaa
True they should prove that they are not mere passengerz
Business decision
the results of tough economic times … much as airtel cud have loved to continue their romance, their accounts is not breathing that love anymore
it also happened some years ago escom company dumped escom united after winning league title