With the 6th edition of MTV Africa Music Awards (MAMA) drawing closer, pressure is mounting on less exposed countries ahead of the nomination process next month.
This year’s episode will be set in Johannesburg, South Africa at the Ticket Pro Dome on 22nd October. As has been the case in the five previous editions, small countries short of a vibrant entertainment industry fall out of favour.
Malawi is among the countries highly in need of a miracle to have its artists compete for honours in different categories. With Dan Lu, Tay Grin and Zani Challe carrying the nation’s hopes, chances of rewriting Malawi’s history in MAMA are arguably slim against the dominating Nigeria and South Africa.
The trio had their music videos featured on international platforms including MTV. Music videos for Sweet Banana, Chipapa and Single Tonight done by Dan Lu, Tay Grin and Zani Challe respectively gained the exposure.
The visuals are considered to be game changers for Malawi which will only be proven right after the nominations.
Despite the sad story in MAMA since its inception in 2008, Tay Grin has on three occasions raised Malawi’s flag in Channel O Music Awards which happens to be another hot recognition ceremony in Africa.
He fell on the nomination list in 2007, 2008, and 2009. In the last attempt Tay Grin won the award for best duo or group for My Type of Guy alongside Zimbabwe’s Buffalo Souljah, and Namibia’s duo of Gal Level.
During the awards, Entertainers from countries across Africa will battle it out for recognition in 17 categories. The nomination process for artists will be based on video airplay on MTV between 21 March 2015 and 23 August 2016.
The nominees will be selected by MAMA academy, a group of opinion couple and professionals from the world of music and entertainment who will come up with a shortlist based on the aforementioned criterion.
Nigeria dominated the 2015 edition having grabbed eight awards seconded by South Africa with six honours. Among the biggest winners were Davido from Nigeria who was decorated as best male and Cassper Nyovest who grabbed the all-important hip hop artist of the year recognition.
French, and Portuguese speaking countries will this year also be recognised in best francophone and lusophone categories respectively. This is to ensure diversity in the event.
The 2016 episode promises fireworks with a number of great works from artists across the continent tipped to earn them nominations.
The story for Malawians will only be narrated better once Sweet Banana, Chipapapa, and Single Tonight inspire their respective artists to glory.