Malawi creatives have demanded access to content monetisation, questioning why the country remains ineligible while many other African nations are already benefiting from digital revenue opportunities on global platforms.
The concerns were raised on Friday when local creatives led by Bright Ekcess Chiligo of Mikozi platforms held a meeting with Malawi Communications Regulatory Authority (MACRA) officials.
The creatives openly challenged the exclusion of Malawi from monetisation programmes offered by major tech companies. The meeting also focused on identifying practical ways of unlocking content monetisation in Malawi as digital consumption continues to overtake traditional media.
MACRA Acting Director General, Mayamiko Nkoloma, acknowledged the concerns and reaffirmed the regulator’s commitment to supporting local creatives through digital monetisation initiatives.
“It’s refreshing to engage with young creatives,” said Nkoloma. “We’re already engaging global partners like Meta to unlock this industry’s treasure.”
He noted that the digital creative industry has vast potential, particularly as audience appetite shifts from radio and television to online platforms. According to Nkoloma, content monetisation can contribute to job creation, youth empowerment, and broader economic growth.
“We need to actively collaborate to influence positive change in the country,” he added, highlighting the role of digital creators in shaping public discourse and driving social transformation.
Companies such as Meta and Google play a central role in content monetisation by providing ecosystems that allow creators to earn revenue through advertising, subscriptions, and audience engagement. Creatives at the meeting stressed that Malawi’s continued exclusion from these systems places local talent at a disadvantage compared to peers in other African countries.
Some of the digital creators who were part of the discussions included Kelvin Mtambo, Victor Daffrece, Tupochere Kamoto, Nohaata Seven, and Alick Chippie Chauwa.
