TV Broadcasting to raise Malawi football – Sulom


…teams to earn millions from broadcasting rights

Continued televising of Malawi’s football is one of the measures that can propel the standards of the game in the country, the Super League of Malawi (Sulom) says.

Sulom President Innocent Bottomani made the remarks in Blantyre on Thursday during the signing of official broadcaster agreements with Beta Television.

In May this year, Sulom announced that it had awarded Beta TV exclusive broadcasting rights of Super League of Malawi games.

Bottomani says televising matches will help local clubs economically as well as technically and that it was overdue for the country to have its top tier games beamed live on television.

Innocent Bottomani

Bottomani (C) leads the signing of the agreement. (L-Manena. R- Somba Banda.

‘’You see just from the agreements made thus far, every team will get up to MK80 Million a season. That is a guaranteed payment. There will also be an opportunity for the country to market our players to the outside world. You may agree with me that international agents at times want to have footages for players. In a nutshell this is a way to go,’’ he said.

Bottomani revealed that the guaranteed amount that every team is supposed to get per season will now be slashed to MK40 Million because the league is already close to the first round recess.

At the moment, Sulom has indicated that Beta TV will pay out a whooping MK1 million to all teams as of now and a similar amount for every two months to come, all these payments will be arranged by Beta TV.

The agreement gives Beta TV a mandate to broadcast all Super League matches and events.

Azam Tigers vs Kamuzu Barracks

Super league teams will benefit.

According to Sulom Treasurer Tiya Somba Banda, teams will also be free to collect footages of opponents from Beta TV.

Beta TV Managing Director Maneno Mtawali has since urged other television stations to join hands with them towards professionalising the game in the country.

‘’This is the time for other media houses more especially television stations to come and help us in this course. The core aim is to raise the standards and market our athletes out there. We hope that companies should be able to come and support us in this job,’’ he said.

Beta TV bid MK266 million for the rights, beating other stations with slightly lower bids.

The first match up for beaming is the one between Be Forward Wanderers and in form Blue Eagles at the Kamuzu Stadium this Saturday.

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