As Malawians increasingly expect reliability, innovation and trust from their banks, National Bank of Malawi (NBM) plc has set the benchmark after emerging first in the Financial Services – Bank category at the 2025 Superbrand Awards.
The awards, organised by the Institute of Marketers in Malawi (IMM), saw NBM plc outperform other major players following a rigorous evaluation based on performance, consistency, innovation and consumer perception.
Standard Bank Malawi plc was ranked second in the category, while FDH Bank plc secured third place. In total, 56 categories were assessed during the 2025 Superbrand Awards, with NBM plc also earning a place among Malawi’s Top 20 Brands overall.
The recognition highlights the bank’s strong market presence and its ability to maintain a deep and trusted connection with customers across the country.
Reacting to the recognition, NBM plc Marketing and Corporate Affairs Manager Akossa Hiwa said the honour reflects the expectations customers have placed on the bank and how NBM continues to meet them.
“This recognition means a great deal to us because it comes from the market we serve every day. It speaks to the trust our customers have in the NBM plc brand and the work our teams put in to ensure that we remain dependable, relevant and responsive to their needs,” said Hiwa.
Hiwa said the achievement is a result of deliberate investments in innovation, brand consistency and meaningful customer engagement.
“We have been intentional about listening to our customers and evolving with them. From improving our digital platforms to strengthening how we communicate and show up in communities, our focus has been on making banking simpler and more accessible,” said Hiwa.
Hiwa added that the recognition inspires the Bank to continue strengthening its contribution to national development.
IMM Director of Communications and Public Relations, Daniel Ngwira, said the awards are based on Independent nationwide research aimed at identifying Malawi’s strongest and credible brands across various sectors.
The Superbrand Awards are a research-driven national initiative designed to recognise brands that demonstrate consistent performance, relevance and trust in the market.
This process ensures that recognition is based on evidence rather than nominations or public voting,” said Ngwira.
