5 Ways to Promote Your Business Account on Instagram

We’re all aware of Instagram’s strength. Coca-Cola, Mcdonalds, and Adidas are among the top brands in the industry. Companies with a large following tend to have little difficulty driving awareness and performance. However, how do you use Instagram to market your small business? We addressed the techniques that can be used to use Instagram for some form of company in this post.

You can always try to buy Instagram followers if you want to increase engagement on Instagram. However, if you are looking for more organic ways, then we highly recommend that you read the article below.  Make sure you read it to find the best ways in which you can promote your business account on Instagram.

Your company doesn’t have to have a large enterprise size, when trying to get value out of instagram. Even small businesses can compete in the present market with the help of right tactics and tools. There are various apps today that can help you better optimize your instagram account. In case you haven’t figured out how to work on Instagram- you’re missing out on a lot of things. Here are some things you can do-

Start Strong

One of the most important things that companies miss out on is connecting their social media accounts. This is especially true in case you have social media profiles which already come with a strong following. You are allowed to push for more followers on Instagram through Tumblr, Twitter, Facebook, and other sites where you are functional.

In fact, instagram is so efficient that it connects all your accounts in a manner that your new post gets posted on all your profiles. At the same time you should not forget that you have to add your own website, and write a bio explaining what you work for without getting bored. You can also add extra contact information, so that people can reach you from various platforms.

Use Instagram Stories

To say the least, Instagram Stories has become a contentious element. If you don’t know yet, Instagram Stories is a feature that allows you to create a “story” out of various images and videos that disappears after 24 hours, similar to Snapchat stories. Small companies have been reluctant to embrace Instagram Stories when they work out how to better integrate the feature into their own marketing plans.

There’s an immense potential in using Instagram stories that you shouldn’t miss out on. If you are able to figure out exactly how this algorithm works, you will be able to reap benefits that last you a lifetime.  You should learn from big brands, and influencers, who constantly engage their audience through their stories and keep them informed of the progress they have made. This keeps your customer interested in your brand for a long time.

Track Engagement

Are you keeping track of which Instagram posts get the most views and comments? Do you know which hashtags are the most effective? Using Instagram monitoring software helps you to access all of this data in one location and monitor it over time. By reviewing results, you can find out what kinds of content the audience reacts to the most. It is important to collect information about the kind of content your audience relates with for better engagement.

Also, it might be an incredibly bad habit if you create Instagram posts but never look at them again. You need to develop a habit of creating posts and then seeing what kind of engagement they give. We understand that your primary concern in publishing and not engagement, but this is a pattern you will best do to change.

Collaborate with Influencers

Influencer marketing is among the most successful ways to quickly increase your Instagram followers, particularly if you’re just getting started. You will communicate with people who have a broad following and gain exposure to their community via influencer marketing. Online advertising used to require big budgets (pre-social media) to get athletes and stars to promote the required brand product.

However, social media has greatly changed how things work. Celebs are no longer the only influencers in the market. There are a large number of social media icons which have a great influence on people and how they see the world. Therefore, you can collaborate with such individuals and ask them to promote your content. Not only is this very efficient but also affordable.

Use Hashtags

The search feature on Instagram looks for hashtags as opposed to keywords. In places like Facebook, or Twitter you can run a search for a word like ‘umbrellas’ and see all the posts or tweets which have those words. However with Instagram you will have to use hashtags, such as #Umbrellas. 

In case you want your brand and apps to show up in the search then you have to extensively use hashtags for your Instagram. It’s a sure way to increase visibility and reach people who are already in touch with the content of your brand. However, you have to try and use the right hashtags so people don’t miss out on your account.


When it comes to making the best out of Instagram, you don’t need to be a big business. With the right strategies and tools, even small companies will succeed in today’s economy. There are several applications available today that will assist you in improving your Instagram account. If you haven’t worked out how to use Instagram yet, you’re losing out on a lot of chances.

If you want to improve your Instagram commitment, you can still buy Instagram followers. However, if you’re searching for more natural alternatives, we suggest reading the article below. Make sure you read it and hear about the best ways to support your Instagram company account.