Digital Marketing & IT Officer

Reporting to : SALES & MARKETING MANAGER

1. Job Summary
The Digital Marketing & IT Officer is responsible for coordinating and implementing the Eden Estate & Resort Ltd’s digital marketing activities, managing its online presence, producing and organising promotional content, maintaining website information, supporting brand communication and providing first-line IT support. The role is primarily focused on promoting the Resort’s accommodation, food and beverage, conferencing, events, family and leisure offerings, generating quality customer enquiries and strengthening the organisation’s brand visibility.

2. Key Duties and Responsibilities
A. Digital Marketing and Social Media Management
Prepare weekly content plans in consultation with the Sales & Marketing Manager, reflecting current priorities, campaigns, events and promotions.

Prepare, schedule and publish approved content on the organisation’s Facebook and Instagram platforms.

Maintain and adapt content for LinkedIn, particularly corporate accommodation, conferencing, team-building and retreat services.

Distribute approved promotional content through relevant WhatsApp and Facebook community groups.

B. Content Creation and Digital Asset Management
1. Capture or coordinate suitable photographs and videos of facilities, rooms, food and beverage, activities, events and customer experiences, subject to appropriate consent.

2. Edit and prepare photographs, videos, captions and other content for digital publication.

3. Maintain an organised digital content library of photographs, videos, designs, logos, templates and reusable marketing assets.

4. Identify content opportunities that showcase the organisation’s facilities, service quality and guest experiences.

C. Website Administration and Search Engine Optimisation
i. Review and update website information, including accommodation, facilities, offers, events, contact details and other relevant pages.

ii. Draft, publish and maintain website articles or blog content to support search visibility and customer information needs.

iii. Apply basic Search Engine Optimisation (SEO) practices, including relevant page titles, headings, descriptions and useful content.

D. First-Line IT Support and Digital Systems
1. Provide first-line assistance to employees experiencing routine hardware, software, printer, email, account and computer-related problems.

2. Troubleshoot basic Wi-Fi and network connectivity issues and coordinate technical follow-up where necessary.

3. Maintain an inventory or register of organisational computers, devices, software accounts and other assigned digital resources.

4. Assist with authorised user account setup, access administration and routine maintenance of approved digital tools.

E. Brand Management and Graphic Design
1. Design or edit posters, social media graphics, digital notices, presentations, menus, promotional materials and other approved creative assets.

2. Apply the Resort’s approved logo, colours, fonts, tone and visual identity consistently.

F. Events and Operational Digital Support
Provide marketing and routine technical support for conferences, birthday celebrations, corporate functions, parties, retreats and other events.

Capture event content and prepare suitable post-event promotional material, subject to approval.

Support approved internal and external digital communication and the timely flow of information between departments.

G. Performance Monitoring and Reporting
Monitor social media and website performance, including reach, engagement, audience growth, website activity and enquiries where data is available.

Track and record customer enquiries generated through digital platforms and pass relevant leads to the responsible sales or operational team.

Assess campaign activity and recommend practical improvements based on performance and customer response.

3. Educational Qualifications and Experience
A Diploma or Bachelor’s Degree in Digital Marketing, Marketing, Information Technology, Computer Science, Graphic Design or a related field.

Relevant professional certificates in digital marketing, social media management, website administration, graphic design or IT support will be an added advantage.

At least two (2) years of relevant experience in digital marketing, content creation, website administration or first-line IT support.

Experience in hospitality, tourism, hotels, resorts or another customer-service environment will be an added advantage.

Equivalent practical experience may be considered where the candidate demonstrates the required technical and professional competence.

4. Required Technical and Professional Skills
Digital marketing: Social media management; content planning and scheduling; campaign implementation; audience engagement; basic digital advertising; analytics and reporting.

Content and design: Photography and videography; basic video editing; copywriting; graphic design using Canva, Adobe tools or equivalent applications; content organisation.

Website: Website content management systems; basic SEO; page and content updates; routine website checks and issue reporting.

IT support: Computer hardware and software troubleshooting; printers and email; basic Wi-Fi/network troubleshooting; user account administration; device and digital asset management; security awareness.

Professional: Clear communication; creativity; attention to detail; organisation; time management; problem-solving; teamwork; confidentiality; ability to manage competing priorities.