Rich millennials flaunting their wealth send China head over heels with Flaunt Your Wealth challenge.
Photos and videos show young people posing face down after apparently tripping over while stepping out of their luxury vehicles or private jets. Their possessions are scattered around them following the apparent fall.
The challenge is believed to have originated from Russia where wealthy internet users have used the challenge as a way to show off their luxury goods.
It is believed that more than a million posts of people taking part in the #FlauntYourWealth challenge have appeared Chinese social media Weibo.
With the trend spreading globally, can Africa’s rich millennials catch up?
Kiki challenge is long gone! There is a new challenge in town. It’s called the #FallingStars challenge. You have to flaunt your wealth by lying face down (preferably on the road) surrounded by all your fancy expensive stuff.. Insane..????? what do you think? pic.twitter.com/qtSy9Nb0Sw
— Krithiga Narayanan (@Krithiganarayan) October 20, 2018
Trending in China: "falling stars", in which influencers post pics of themselves lying face down, as if they have tripped while getting out of sports cars and private jets, spilling designer shoes, bags and even wads of cash on the street https://t.co/uXUgTuOOzq pic.twitter.com/TiLMwibiMk
— Amy Qin (@amyyqin) October 21, 2018