Despite calls by local artists and media personalities for Malawians to replicate the support given to netballer Mwawi Kumwenda, and vote for Piksy, it seems there is still low support for the musician.
Mwawi Kumwenda won the IWGA award after massive support from Malawians and there were calls for people to give the same support to Piksy on his Kora award nomination, but the latter is getting a raw deal which has been attached to a number of reasons.
Malawians have been responding to a question that was asked by a local radio station yesterday concerning the imbalance in support. Their answers carry different views.
Among the Facebook users who responded, some argued that few people love urban music.
“Not all Malawians love urban music, but sports especially football and netball are the most followed. As for Mwawi Kumwenda, she has been outstanding for a long time, she is also well known at international level while Piksy is not,” said Francis Kumtenga.
Others however faulted the voting system for being costly than it was for Kumwenda.
Waomba Chitete junior said: “I think the voting style itself, we used to vote for Mwawi on internet which is costless where as for Piksy we are supposed to send a text, a formula that is somehow expensive.”
People also claimed that the artist is competing with some of Africa’s heavyweights in music which reduces Piksy’s chances of winning the award hence their failure to vote for fear of wasting their money.
Piksy is in the same category as South African rapper, AKA, who has taken African hip-hop by storm.
The musician also has fewer partners to increase the hype and has not received a lot of publicity and support from opinion leaders.
In contrast, Mwawi, the country’s golden export to New Zealand is Airtel brand ambassador; as a result the company also played a role in her publicity.
The Malawi queens’ sharp shooter is in high spirits after claiming the IWGA athlete of the year award. She was the only nominee from Africa, a factor which is considered to have also contributed to her victory since the whole continent was behind her.