Marketing Coordinator

Job Description

The Malawi – Liverpool – Wellcome – Programme (MLW) (http://www.mlw.mw) is an internationally recognized centre for research and training, funded by the Wellcome Trust in collaboration with our key partners, the Kamuzu University of Health Sciences (KuHes), Liverpool School of Tropical Medicine (LSTM) and University of Liverpool (UoL) among others. We are committed to promoting research and training led by Malawian & International scientists, with the aim of improving the health of people in Malawi and elsewhere in the Region.

Our vision: To be Africa’s based beacon of excellence leading impactful research that drives innovation, policy and practice globally.

Our mission: To conduct high-quality research and train the next generation of researchers and leaders to benefit health.

The Malawi–Liverpool–Wellcome Programme (MLW) is seeking to hire a Marketing Coordinator who shall be based within the Communications and Marketing Department and reporting to the Marketing Manager.

POSITION FUNCTION (PURPOSE): In summary, why does the job exist?

The Marketing Coordinator supports the implementation and coordination of MLW’s institutional marketing strategy, campaigns, brand activities, events, stakeholder engagement and promotional initiatives.

The role coordinates day-to-day marketing activities across departments and ensures that approved marketing plans, campaigns and projects are delivered efficiently, consistently and on time. The Marketing Coordinator works closely with the Marketing Manager, Internal and External Communications Team, research and technical teams, Partnerships Office, Community Engagement teams and other stakeholders to translate marketing priorities into coordinated activities and high-quality outputs.

The position also provides administrative and operational support to the Marketing function, including coordinating suppliers, maintaining marketing resources and records, tracking campaign activities and supporting monitoring and reporting.

Marketing Planning and Implementation

Support the implementation of MLW’s institutional marketing strategy and annual marketing plan.

Coordinate the delivery of approved marketing campaigns, activities and projects.

Develop activity schedules, timelines and implementation plans for marketing initiatives.

Coordinate inputs from internal teams and external suppliers to ensure timely delivery of marketing activities.

Follow up on outstanding actions and provide regular progress updates to the Marketing Manager.

Support the identification of opportunities to promote MLW’s research, programmes, expertise, platforms and impact.

Ensure marketing activities are implemented in accordance with approved plans, budgets, policies and brand guidelines.

Brand Management and Marketing Campaigns

Support the implementation of integrated marketing campaigns across digital, print, events and other relevant channels.

Coordinate the development and distribution of branded marketing materials.

Support the consistent application of MLW’s visual identity across departments and marketing platforms and ensure that marketing materials comply with MLW’s brand guidelines and approved messaging.

Coordinate the production and delivery of campaign materials with designers, printers, photographers, videographers, writers and other suppliers.

Maintain an organised library of approved brand assets, templates and marketing materials.

Identify opportunities to improve the visibility and awareness of MLW and its work.

Marketing Content and Collateral

Coordinate the development of brochures, flyers, profiles, presentations, reports, promotional materials and other marketing collateral.

Gather information, photographs, statistics, research outputs and other content required for marketing activities.

Work with the Content Creator and Communications Team to ensure marketing content is accurate, relevant and audience appropriate.

Support the development and updating of institutional profiles, presentations and promotional materials.

Coordinate the review and approval of marketing materials before publication or distribution.

Events and Promotional Activities

Coordinate marketing activities for institutional events, conferences, launches, exhibitions, fundraisers, community engagements and other promotional activities.

Develop event marketing checklists, timelines and activity schedules.

Coordinate the production and distribution of event materials, signage, banners, programmes and promotional items.

Liaise with event organisers, suppliers, venues and internal stakeholders.

Support on-site implementation of marketing activities during major events.

Ensure that MLW’s brand is correctly and consistently represented at events and external engagements.

Digital and Social Media Marketing Support

Support the implementation of digital marketing campaigns and activities.

Coordinate content requirements with the Content Creator and Communications Team.

Assist with scheduling and publishing approved marketing content across relevant digital platforms.

Monitor basic digital engagement and campaign performance.

Identify opportunities for increased audience engagement across digital channels.

Maintain marketing calendars and content schedules.

Stakeholder and Internal Coordination

Act as a key point of contact between the Marketing unit and internal teams for routine marketing activities.

Coordinate marketing requests and activities across departments and support marketing initiatives.

Support stakeholder engagement activities, including partner, donor, community and public-facing initiatives.

Maintain effective working relationships with external suppliers, agencies and service providers.

Marketing Administration and Supplier Management

Maintain a database of marketing suppliers, service providers, media contacts and other relevant resources.

Obtain quotations and coordinate procurement processes in accordance with MLW procedures.

Prepare purchase requisitions and other documentation as required.

Coordinate external marketing service providers and monitor delivery against agreed requirements.

Maintain records of marketing activities, materials, contracts, quotations and other relevant documentation.

Track marketing expenditure and support budget monitoring.

Marketing Research, Monitoring and Reporting

Support the collection of audience feedback and market intelligence.

Assist with surveys, stakeholder research and other marketing research activities.

Monitor campaign implementation and provide feedback on performance.

Contribute to monthly, quarterly and annual marketing reports.

Track agreed marketing KPIs, maintain relevant performance records and provide relevant data to the Marketing Manager.

Team Support and Capacity Building

Support the Marketing Manager in coordinating the work of the marketing team.

Share relevant marketing tools, resources and best practices with colleagues.

Support the orientation of staff on basic marketing and brand requirements.

Requirements

Education: The minimum level of education required to perform all the duties of the job to standard.

• Bachelor’s degree in Marketing, Communications or a related field.
• Professional training in marketing with a reputable institution is desirable.

Experience:

• Minimum of 3 years’ experience in marketing, branding or related field.
• Experience working with organisations in health, research, academia, development or related sectors is an advantage.

KEY COMPENTENCIES/ATTRIBUTES AND SKILLS (e.g. IT Skills, Personality, Communication, Teamwork etc)

Technical Skills: Proven experience in effective brand management, marketing and campaign coordination, digital marketing, key stakeholder management including staff, partners, suppliers and service providers.

Research & Analytical Skills: Ability to collect, analyse and use marketing and audience information to support decision-making.

Initiative & Problem Solving: Proactive, adaptable and able to identify issues and develop practical solutions.

Communication and Languages: Excellent written and verbal communication skills in English, with the ability to work with diverse internal and external stakeholders. Fluency in Chichewa is highly preferred for local audience. engagement.

Project Management: Strong planning, organisation, time management and ability to manage multiple priorities and deadlines.

Attention to Detail: Strong focus on accuracy, quality and timely delivery of marketing outputs.

Teamwork & Collaboration: Ability to work effectively across departments and with multidisciplinary teams.

Professional Membership: Professional Membership to a local and/or international marketing body, desirable.

Benefits

MLW offers a competitive remuneration package aligned with the responsibilities of each position. The package includes a medical aid scheme, 24-hour insurance cover, a pension scheme, and an annual gratuity benefit. In addition, employees have access to training, career development opportunities, and scholarship programmes, subject to performance and other applicable eligibility criteria.

Application Deadline: 27 October 2026.

MLW recognises its responsibility in safeguarding and protecting communities, research participants and patients it works with. Successful candidates will be requested to undergo a safeguarding check prior to appointment and on regular basis throughout employment.

ONLY SHORT-LISTED CANDIDATES WILL BE ACKNOWLEDGED.