Malawians buying selected beer brands now have a chance to drive away with a Nissan Navara or one of 24 motorbikes as Castel Malawi launches a new promotion.
The “Tikwere Under the Crown” campaign starts today Monday and will run until January 23, 2027, giving consumers prizes every time they buy participating products.
To enter, customers simply buy a participating bottle, check under the crown and send the code to 3003.
But the prizes are not the only attraction.
Castel has also cut prices on selected 330ml products under its “Tikwere Ndi Wotsika” campaign, giving customers a cheaper option at a time when many households are struggling with reduced spending power.
Castel Malawi Head of Sales Nkhwachi Mhango said the company understands the pressure facing consumers and businesses.
“We all know that 2026 has not been an easy year. The economic environment remains challenging,” Mhango said.
He said the company decided to respond by putting more value into the hands of consumers while also helping retailers and wholesalers keep their businesses moving.
“Through Tikwere Under the Crown, our ambition is to bring excitement into the market, create stronger engagement around our brands and, most importantly, reward our consumers,” he said.
The promotion gives consumers a chance to win the Nissan Navara and 24 motorbikes, while the temporary price cuts apply to selected 330ml products.
Mhango said the price reduction is intended to make products more accessible, increase demand and help retailers move their stock.
He said the two initiatives represent a major investment by Castel as the company seeks to regain sales lost earlier in the year.
“At a time when consumers are being asked to make difficult choices every day, we believe that brands also have a responsibility to respond,” Mhango said.
For consumers, the campaign means a chance to spend less on selected products while also taking a shot at prizes that could significantly change their fortunes
