Request for Proposals: Appointment of a Marketing Agency

Umodzi Park – Hotel. Conventions. Events
REQUEST FOR PROPOSALS
APPOINTMENT OF A MARKETING AGENCY

The Umodzi Holdings Limited (UHL) was incorporated under the Companies Act on 18th May 2012. UHL is 100% owned by the Government of the Republic of Malawi.

UHL is currently managed under the name ‘Umodzi Park and Resorts’ (UPR) and has the following properties as part of its business establishment:
– The 37-hectare Umodzi Park on Plot No. 31/7 in Lilongwe City Centre, which comprises the Bingu International Convention Centre (BICC), Banqueting Hall and a Presidential Hotel with 130 rooms including presidential suites;
– The Presidential Village on Plot No. 34/4 in Lilongwe City Centre, comprising 14 presidential villas offering accommodation and office rental facilities;
– A beachside plot at Malembo in Mangochi.

Umodzi Holdings Limited invites proposals from suitably qualified, experienced and reputable marketing agencies for the provision of integrated marketing, advertising, branding, public relations and digital marketing services for the Company.

The successful agency will be expected to strengthen the Company’s brand positioning, increase market visibility, drive room occupancy and conference bookings, grow food and beverage revenue, attract new customers, and support the Company’s overall business growth strategy.

Objectives of the assignment
The specific objectives include to:
– Strengthen the brand positioning and market visibility of Umodzi Holdings Limited and its hotel and international convention centre.
– Increase room occupancy, room revenue and direct bookings.
– Grow food and beverage revenue through targeted promotional campaigns.
– Expand the corporate, government, diplomatic, NGO, international organisation and tour operator customer base.
– Attract international conferences, regional meetings and other high-value MICE business.
– Strengthen digital marketing, social media engagement and online reputation management.
– Improve customer acquisition, retention and repeat business.
– Develop strategic partnerships with airlines, travel agents, tour operators, event organisers, tourism bodies and corporate customers.
– Improve the measurement of marketing effectiveness and return on investment.
– Support revenue diversification and sustainable business growth.
– Enhance the organisation’s reputation through professional public relations and stakeholder communications.

Eligibility requirements
Interested agencies must demonstrate the following:
a. Valid registration and legal status in Malawi or eligibility to provide the services under applicable law.
b. Valid tax registration and evidence of tax compliance.
c. At least five years of relevant marketing or communications experience.
d. Experience in hospitality, tourism, hotels, conference facilities, events, destination marketing or related service industries.
e. Demonstrated experience in digital marketing, content development, brand management and public relations.
f. Evidence of successful campaigns supported by verifiable results.
g. Capacity to provide professional written, photographic, video and digital content.
h. Experience in marketing to corporate, institutional and international customers.

Submission
Sealed proposals shall be delivered at the Umodzi Park & Resorts Procurement Office on or before Monday, 16th November 2026 at 03:00 p.m. local time, where they will be opened in the presence of bidders who wish to attend. Late bids will be rejected.

Eligible interested bidders may obtain further information, including the detailed Terms of Reference, from:
Umodzi Park & Resorts, P.O. Box 31489, Lilongwe.
Attention: Ms. W. Magomero, The Procurement Manager
Cell: (+265) 887 387 391
Email: [email protected]

Those interested should submit their proposals in a sealed envelope clearly marked “PROPOSAL FOR MARKETING AGENCY FOR UMODZI HOLDINGS LIMITED” not later than 3.00 p.m. on Monday, 16th November 2026 to:
The Chairperson, Internal Procurement and Disposal Committee (IPDC), Umodzi Park and Resorts, P.O. Box 31489, Lilongwe.
Cell: 0887 387 391
Email: [email protected] / [email protected]