FCB pushes digital banking uptake with K50 million ‘Chinthuchi Tatenga’ promotion
There are expectations that digital banking uptake will accelerate across Malawi as First Capital Bank rolls out a K50 million “Chinthuchi Tatenga” promotion aimed at encouraging customers to embrace mobile and online financial services for everyday transactions.
The campaign, launched on Monday in Blantyre, is centred on driving a shift away from over-reliance on physical banking halls by promoting digital channels for services such as airtime purchases, utility bill payments, and other convenient banking functions.
Speaking at the launch, Twikale Chirwa said the initiative forms part of the bank’s broader strategy to deepen digital financial inclusion and enhance customer convenience.
“We want to encourage our customers, but also potential customers to transact on our digital platforms. Customers can use our mobile banking platforms to buy airtime, pay water and electricity bills, and perform other banking services from the comfort of their homes,” Chirwa said.
He noted that the promotion also seeks to accelerate the move towards a cash-lite economy where digital transactions become the norm.
“Gone are the days when you had to travel just to pay utility bills. Now customers can do everything from home using our digital channels,” he added.
Under the promotion, customers who transact at least K30,000 per week using the bank’s *111# service or mobile app will automatically qualify for weekly and monthly draws, as the bank works to strengthen adoption of its digital banking platforms while rewarding consistent usage.
