Michael Usi declares “We’re changing the leader, not the government” in viral campaign video

A video clip circulating widely on social media on Tuesday, July 29, 2025, has captured the attention of many Malawians as it features a bold and passionate campaign statement from Michael Usi.

In the video, Usi—presidential candidate and leader of the Odya Zake Alibe Mlandu Party—delivers a powerful message that underscores the spirit of his 2025 campaign.

Standing before a crowd of supporters, Usi remarks that this year’s campaign has shocked people who did not expect such widespread enthusiasm and resilience.

He confidently declares, “Kampeni ya chaka chino, anthu aona malaulo,” meaning “This year’s campaign has made people see wonders.”

Usi’s statement implies that his campaign is not only vibrant but also setting new standards in Malawi’s political arena, driven by innovation, community engagement, and fresh ideas.

The central message of the video clip is  Usi’s assertion that Malawians are not trying to change the government system, but rather the leadership at its helm.

“Boma sitikusintha koma tikusintha mtsogoleri,” he says—a statement that has since gone viral and become a rallying cry for his supporters.

By this, he emphasises that the structures of government will remain intact, but a new kind of leadership—transparent, responsive, and people-centred—is urgently needed.

Usi’s message resonates with many voters, particularly the youth, who are disillusioned by broken promises and ineffective leadership.

His framing of the election as a leadership transformation, rather than a complete overhaul, presents him as a responsible reformist rather than a radical disruptor.

The viral video showcases his signature charisma and theatrical communication style, blending seriousness with humour, and passion with logic.

Analysts believe that this public statement may further boost his visibility and strengthen his support base ahead of the September 2025 polls.

It reflects his broader campaign narrative of servant leadership, public accountability, and restoring trust in political office.

As the countdown to the elections continues, Usi is proving to be not just a contender, but a conversation-shaper in Malawi’s political landscape.

With viral moments like this and a compelling message of leadership change, Usi’s campaign is gathering momentum on the road to the polls.