Airtel launches Malawi edition of Voice Africa competition


Airtel Malawi has launched the Malawi edition of singing reality competition, ‘The Voice Africa’ which will see music talents from 14 countries in Africa battling for the grand prize of $100,000, approximately K103 million.

Speaking at the launch on Tuesday night in Blantyre, Airtel Malawi’s Corporate Communications and CSR Manager Norah Chavula Chirwa, said the competition is an incredible platform to help discover and champion the musical talents in 14 African countries where Airtel operates from.

Chavula Chirwa explained that Voice Africa is open to everyone above 18 but on Airtel line and she indicated that people wanting to participate in the competition can from now up to 11th November submit a one-minute video of themselves singing in acapella.

She said successful entries will be invited to live auditions slated for 21st November this year where seven successful participants will proceed to the finals and before being flown to Nigeria for an all paid for camping where they will get a participation prize of $5000, approximately K5.3 million each.

She has since encouraged musical talents including non-established, up-and-coming and even renowned artists in the country to utilise the Voice Africa competition, describing it as an opportunity to take the Malawian music flag to other heights.

“We have indeed launched the Malawi edition of Voice Africa competition where we are giving seven lucky Malawians a chance to represent the country on the global stage. This is connected by Airtel, so any participant is supposed to be an Airtel subscriber.

“We just want to bring back some positivity after a two-year Covid-19 break and for us this platform where we want to celebrate and give Malawians an opportunity to promote the country and the talent, is something that we are very proud to be part of,” said Chirwa.

She further indicated that from March next year, people will start to watch what’s happening in the background in Nigeria where the seven Malawian stars will be camping together with other 91 hopefuls from 13 African countries in preparation for the big day slated for September, 2023.

It was further mentioned that out of these 98 vocal stars from 14 countries, one outstanding performer will walk away with a grand prize of $100,000 which is approximately K103 million and will also sign a recording contract with an international renowned music company.

Norah Chavula

Speaking on behalf of the congregation that witnessed the launching of the competition, rapper Atupele Clara Mahata also known as Aycee X said this is a great opportunity for Malawian musicians to expose their talent to the global.

Aycee X who got to be known in the music circles in 2012 for her song ‘China love’, encouraged Malawian songbirds never to get scared of the competition.

“This is a very good platform and I like the fact that it’s not only selecting one person, seven stars will be selected to present our country to the finals. I would urge everyone participating not take the competition so lightly. This is a very good opportunity to show what’s in you, and don’t be scared, take a chance,” reacted Aycee X.

Airtel Africa has partnered with executive producers of seasons three and four of a Nigerian reality talent show, FAME Studios Africa, in rolling out the debut season of The Voice Africa in the said 14 Airtel African countries.

The other thirteen participating countries where Airtel operates include: Chad, DRC, Gabon, Kenya, Madagascar, Niger, Nigeria, Congo, Rwanda, Seychelles, Tanzania, Uganda and Zambia.