18 October 2016 Last updated at: 10:07 PM
Tsar Leo did not need a hot collaboration, high budget to vie for UMP award
Tsar Leo’s camera product for his hit single, The Other Side, only has creativity as its requirement to find itself in hot race for the video of the year honour.
As for other artists sweating for the same honour, it took hell a lot to find their names on the list.
Leo’s locally produced video was nominated for the best video accolade in the forthcoming Urban Music Party Awards (UMP) where it faces strong challenge from highly budgeted visuals that involve collaborations with big names.
The list of visuals in the category includes Chipapapa by Tay Grin featuring Nigeria’s award winning artist 2baba, Sweet Banana by Dan Lu featuring Nigerian afro sounds star Kceee, Single Tonight by South African based Zani Challe featuring Nigerian reggae dancehall act Patoranking, Levels remix by Malinga Mafia featuring Fredokiss, Martse, Macelba and Episodes, and The Other Side by up and coming artist Tsar Leo featuring Zach.
In the category only two videos; Tsar Leo’s the other side and Malinga Mafia’s levels remix are locally produced. But the point of distinction lies in level of creativity with the former beating the other in this respect. Tsar Leo did not collaborate with an internationally recognised artist and cough millions of Kwachas for his work to be given credit. Even on the local scene, he worked with Zach, an artist yet to become a household name in Malawi.
This makes his nomination more merited as it was based on a few reasonable factors. The high level of quality and creativity in the video made it fit to stand against those other highly budgeted videos.
Watching the Sukez and Essim production, one is likely to mistake it for a video produced in Hollywood.
What gives the rising Tsar Leo a lion’s calibre is the fact that he is an up and coming artist who did not sweat much for his work to get nominated as compared to the rest.
Talking of artists featured on other videos in the category, they have a name in Malawi and Africa at large for their reputation in the industry.
This made them nominees for the award by default, long before the nomination process started through mobile text messages.
To vote for Tsar Leo, for video of the year, follow the link below.
Click the link below & vote for Tsar Leo – The other side as UMP awards 2016 Music Video of the year http://poll-maker.com/poll848964xf8D0Cab5-35