Gwamba warned against teasing Malawians

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Maybe I am the kind of person who has too much guard. But the tendency of some urban music artists, spreading the news of their project before it is ripe, is killing the music artistry. Call it a pre-urban music hangover, but as the Chewa people say, ‘Bongololo samadzolera mafuta pagulu’ (The Millipede comes out with an already oiled body); there is a reason why the arthropod does that. People do not have an idea of where and how it oils its body. They only see it passing by with a shining body, and more, when people try to ‘ask’ it by a touch, it coils. It does not want to give too much information about its beautiful body.

Duncan Gwamba Zgambo

Gwamba teasing Malawians

It sounds funny. But there are several lessons urban musicians can learn from this. Gwamba: After successfully coming up with his first gospel song a month ago, he is now embarking on a project for his second gospel song, ‘Alleluyah’. As good as he has always been, one can only assume that the song will be a reflection of his exceptional rap skills and a more improved sound as a gospel artist. People widely accepted his first gospel song as a gospel one, but it lacked in several ways. It was sung by a person who had announced that he was now a gospel artist but the message of the song still sounded secular, somehow. He still had a secular music hangover and as time goes by he will be going deep into his faith and coming up with tracks that can safely be called gospel.

We are all waiting for ‘Alleluyah’. But it seems he has chosen to do it in a different way. He announced that the video for the song will come first then its audio will follow later on. There are reasons why he decided to do it that way. But the way he is treating the video shooting leaves a lot to be desired. He is all over the social media sharing backstage pictures for the upcoming video. Maybe he is doing that as a way of promoting the project and creating anticipation in people. But what he does not know is that, in urban language terms, he is killing the vibe for the project. There is a reason why in a performing hall, for example, there is a curtain between the audience and the artist. The latter comes out only when the costume is ready on him and the audience gets to see everything for the first time. Artistry is about creating a wonder in people’s minds. They need to have questions in them of what is going to come out of the performance, or the studio, in this case. When the project is out it should be the answer to their wonder. It ends up creating a satisfaction within them.

But when the artist, and the production team, is all over releasing pictures of the video shoot, it kills the element of artistry in it. The behind the scenes images, if not well timed, negatively affects the project in a number of ways. Just like the Millipede, Gwamba and his production team should control how much is being revealed from their project. When they all post their pictures, they say, ‘Alleluyah video coming out soon’, as if the whole nation has stopped whatever it was doing and waiting for the video. Things are always on the move, and the moment people have had an idea of what is being cooked behind, or are tired of waiting, they will lose interest in it and move on to the next thing on their minds. The element of surprise is always good. If for promotional purposes, it does not have to take every one in the production team to be posting pictures about it. So guys, cool a little bit. Focus on the project behind the view and knowledge of people, and come back to us when everything is done. You will take us by surprise and we are going to like that.

*Wonderful Mkhutche is an author, a political scientist and a manuscript developer and editor.

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84 Comments

  1. @tumbikamgomezulu
    You don’t go into public life If you’re not ready for the public! They are called public figures because they life is prone to public observation! In as far as celebrities are concerned don’t tell people to mind their own business! One goes to a newspaper talking about his being born again as is later pictured drunk you want people to Ming their own business? Thought it was publicized for the public to know?

  2. H0nestly i hate ths page mumapanga update nkhani z0pusa bwanj kod bas mumafuna kung0nyasitsa the warm heart of africa ryt?? D0nt y0u have anythng to do kukacha wat u thnk of is updating stupit p0sts mmxiiieeewww mumatit0petsa ife u d0nt even hav aqualificati0n of j0urnalism

  3. I don’t see any problem here, its just a part of promotion. Fast & Furious idzatuluka April 2017 koma pano timawona zambiri zokhuza filmyo

  4. Kodi maQualification autola nkhani zopusazi mmawatenga ma Collage akuti? Nchifukwa chani aMalawi mmatengeka nkufotokoza zopusa kusiya zanzeru? Nyimbo zabwino timaonera pansika sitiyang’anira mavalidwe. Kudziwika ndi anthu sikutanthauza kudziwa kuyimba…………Talongosolani izi akulira Alimi Boma lakonza njira yowabelera mbeu zawo. aGwamba carryon feauturing and featured zabwino zonse…….

  5. Malawians ur fond of jelousy bt mmmh apa nde mwaonjeza amalawi 24 mwasowa nkhani bzy kulimbana ndi amene akut nda Mulungu? shem upon u!!!! leave gwamba alone musatikwane nditinkhani tanu topanda mutu

  6. Amalawi amalawi nsanje kuchuluka ngatinchenga kunyanja, kukondakiyamika munthu akamwalira inu mati amalawi aimbesobwanji kuposaapa???? Matafale matafale mesa matafale mwaikweza mbiriyake atamwalira. Mukanamutchukisa alimoyo akanalemela bwanji???? Akanasiya ndalama zankhaninkhani. Nsanje isakhalengati mfunda wathu amalawi !!!!?

  7. Malawi 24, it seems you are going crazy now how come you just upload any thing. aaa plx upload things that can give people mind of comments and rate them know how things are going in the country but that doesn’t mean you should upload averything

  8. Kkk Kumalawi Kulibe Oimba Chmwalilireni Akachamba,matafale,saleta Phiri ,amicheal Patali,allan Namoko Ndi Anzawo Ena.Enanu Musamazinamize Si Inu Oimba Kma Oyankhula Kapena Kulalatira Anzanu Mumakalatilidwe Ngati Oimba.Amene Ndingati Anasala Pano Ndi Chalamanda Kmanso Kamwana Aka Amakati #yaxbwayka Ndikhulupilira Mwakadziwa.Kma Enanu 0 Pa 10

  9. Kodi music pa Malawi ili pati ndinasiya kuvera music Evison Matafale atamwalira poti pano nde palibe yemwe akuimba bwino mukungoimba mbwerera basi kumangoimbana nokha nokha zazi RIP Evie

  10. Kodi music pa Malawi ili pati ndinasiya kuvera music Evison Matafale atamwalira poti pano nde palibe yemwe akuimba bwino mukungoimba mbwerera basi kumangoimbana nokha nokha zazi RIP Evie

  11. I do not see the reason why this entire article was written in the first place.
    1. First question to you Amkhutche, Why do you say better is not widely accepted by people as a gospel song? as far as I am concerned better is as gospel as gospel can get.
    2. It is fallacious to claim that scenes from the music vids spoil artistry. In fact it may be a way to promote it. Take movie trailers for instance

  12. Kukhuta eti music music yake iti zaziii, kodi mukamatukwanana ndiye mumaona ngati ndinu madolo zopunsa eti, only Lucius Banda in malawi iz agreat musician osati mbunzi zinazi ayi

  13. Koma oyimba akwathu akusekesa pena nyimbo zawo mademo okhaokha nde akumanyozana komanso kuzipopa ngati amayimba zenizeni.Akatulutsa kademo basi avutitse nfichingerezi choti download kkkk amaona ngati timafera zirizonse.

    • You don’t go into public life If you’re not ready for the public! They are called public figures because they life is prone to public observation! In as far as celebrities are concerned don’t tell people to mind their own business! One goes to a newspaper talking about his being born again as is later pictured drunk you want people to Ming their own business? Thought it was publicized for the public to know?

  14. Malawi24..Where’s the tease here??he gave out a date that he’s nxt song will drop all u hv to to do if u r a gwamba fan is to wait Nd dwnload the song when that day comes that’s he’s marketing strategy giving ppo the heads up nd we’re nt there yet!!!!kd utolankhani wamasikwano bwanji ukusowera luso??don’t u think its too early to attack Gwamba on that??tabalembani za njalazo kaye…phumatu ndi nyere sizigwirizana mudikire kaye bwa?????

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  16. Guys ine music ya kwathu kuno imandidabwitsa kwambiri Oimba akwathu kuno amangotukwanana okhaokha basi kkkkkkkkk.Sizingatheke kuti malawi yonse ingokhala ndi Oimba mmodzi yekha ayi,kaya ndi ufiti kaya ndi sanje kaya ndi chani chomwe amanyozerana.Komwe choti muziwe Anna anu mumanama kuimba inu ndi ichi:Mmalawi muno muli Oyimba alunso kwambiri kupotsanso inu koma Osati kusatulutsa nyimbo musayese ngati ndalama tilibe tilinazo tangofuna tikupaseni mpata Kaye munyozane Kaye mukamaliza Ifeno tiloweno tiphuliseno music yoopsa ija.zoimba zanu zachikappe ngati izoo Wina aliyense akuti Dolo Odziwaa kuimba,kodi messa anthu ndi amene amakuyamikila nanga umachita kuziyamikira wekha

  17. Mkhutche, u posses what I call Stone Age hangovers, u want modern day acts to replicate your Dads, our artists are not there yet but by being innovative theyre simply tyring to create something for Malawi, they belive the mkhutches standards will not take them anywhere. Wake up and clean ur face Mkhutche, you cant cobtinue using a hoe in a 100 HA maize farm.

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